Us mobile handset penetration 2008

US : comScore reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May This represents a growth rate of 82 percent and 49 percent in the number of users, respectively. According to comScore, 73 percent of mobile subscribers accessing maps are doing so via the browser in the U. Less than a third of Americans and Europeans are using a downloaded application, which allows even feature phones, with less computing power and often smaller screens, to better render graphic-rich maps and directions. Despite the ubiquity of SMS usage in Europe, the penetration of consumers accessing maps and directions via SMS is 24 percent; only one percentage point higher than it is in the United States. Источник: 3G.

These charges are known as termination rates. Mobile ownership numbers in Europe stand at an average 1. Mr Houpis based his study on economic literature on termination charges and the US mobile market, where mobile termination rates are very low and customers usually pay for receiving calls as well as making them. Ms Reding has said that mobile users pay unnecessarily "high" bills because of the "high" charges that operators impose on each other, together with fixed-line phone companies, for connecting calls to their wireless networks.

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AdRelevance Intelligence Report. Auckerman, William. Auty, Susan, and Charlie Lewis.